Scenic Luxury Cruises and Tours and Emerald Cruises are gearing up for their biggest new year peaks campaign. The campaign features its largest ever discounts – up to 40 per cent off their range of luxury ocean and river cruises, free business class flights*, free drinks* – a suite of marketing collateral and support, including dedicated social media jpegs and window posters, plus dedicated peaks training.
The new turn of year campaign showcases the wide range of ultra-luxury ocean and river cruising from Scenic Cruises, including new itineraries to the Kimberley region in Western Australia on board the award-winning Scenic Eclipse II, The World’s First Discovery YachtTM and over 180 sailings on board Emerald Cruises yachts – Emerald Azzurra and Emerald Sakara. Launching this week, the campaign comes hot on the heels of a bumper few months of sales records, product enhancements and new hires for Scenic and Emerald Cruises.
November saw the brand reporting its strongest UK sales week of the year (for the week commencing 20 November 2023), which culminated in a 2023 record one-day sales figure on November 27. Overall, between October and December this year, sales have doubled compared to the same period in 2022.
Nichola Absalom, Managing Director, Sales & Marketing, Scenic UK, said:
“Our trade sales offering is in its strongest ever position as we head into peaks. We have implemented direct agent feedback to allow us to enhance our online booking process and to provide a more streamlined approach to our commercial offers in the market to ensure agents are equipped with the right tools for the busy period ahead.
“With the arrival of Nick Hughes as Director of Sales, Partnerships and Strategic Growth in the New Year, we are confident of cementing our position as providing UK travel agents with not only an industry-leading sales team, but one that provides the most comprehensive offers, support and training for its valued agent partners.
“Our luxury river and ocean products are not like anything else in the market. With a six- or five-star product you must provide the most comprehensive support to agents, and we’re committed to doing this for 2024.
“With new destinations on sale, including the Seychelles, Indian Ocean, Kimberley, Polynesia and the Pacific Islands, and our largest ever FAM programme already confirmed, we are all set for growth and ensuring our trade partners benefit from the huge opportunity working with us provides.”
Scenic and Emerald Cruises 2024 peaks training is open to all and takes place online on Wednesday 20 December at 9.30am. Sales manager, Lewis Quigley will showcase both brands’ range of New Year offers and will be on hand to answer any questions about the booking portal.
To register for the webinar, visit https://scenic.zoom.us/webinar/register/WN_q-grXBLYQBygVYL-Zx8TbQ.
*Full T&C’s available on the website.
