Initial findings from the Expedition Cruise Network’s (ECN) inaugural annual survey has revealed that 70% of their expedition cruise (line) operator members have seen a growth in sales of their expedition product this year. Another 25% say that sales were on a par with 2022.
The ECN revealed the first results of the 2023 annual insights report, which will be published later this year, at their first member and media networking event on Tuesday 17 October.
While 56% of expedition cruise operator members reported that more than 50% of their business comes through travel trade channels, only a third of these members generated more than 20% of their expedition cruise sales from the UK travel trade market, meaning that the UK trade has got an enormous opportunity to develop its sales of expedition cruise.
As part of the insights report, the ECN is surveying travel trade professionals to gain insight into agents’ relationship with the expedition cruise sector and revealed that Africa is the destination most respondents would like to see appear on expedition cruise itineraries, with 40% of respondents naming the continent as a favourite for new routes. It is followed by the Indian Ocean (35%) and Asia (27%).
Training Hub
The Expedition Cruise Network also announced that it has launched a dedicated online Training Hub for travel trade professionals for those wishing to increase their expedition cruise knowledge to better sell the sector to consumers. The Training Hub has over 100 training videos from the ECN and individual members.
Webinar topics vary from broad discussions such as cruising trends and popular destination summaries, to introductions to ECN members’ expedition itineraries and ships. There is everything from full webinars with the ECN and expedition cruise partners, as well as ship tours, sustainability activations, and cruise line showcase videos for those short on time.
Martin Johnson, Chair of the Expedition Cruise Network said:
“2023 was the right year to launch the Expedition Cruise Network as the appetite and the enthusiasm for the sector is unprecedented and we are now proud to have over 800 travel trade members signed up to our database.
“Our expedition cruise operator members provide utterly incredible experiences by providing unrivalled access to destinations well off the beaten track and in so doing create natural ambassadors for sustainability by showcasing fragile environments in a sensitive way.”
