Royal Caribbean Cruises Limited (Royal Caribbean International, Celebrity Cruises, Azamara and Silversea Cruises) has launched the first phase of its revolutionary new suite of training modules – ‘Selling Beyond Covid19’ – on the ‘RCL Cares’ platform. It is intended that this new suite of modules will help agents to prepare sales mindsets and maximize their return to service within today’s dramatically different context.
The training is made up of six modules which feature the latest sales tools focusing on science, psychology and change management, alongside the most up-to-date research of the effects of prior recessions and crises. Interactive in nature, the modules feature videos explaining the process and thinking, and will take approximately 90 minutes to complete.
‘Selling beyond Covid19’ is the newest addition to the RCL Cares online hub, introduced by RCL on 23 April 2020. It offers information ranging from wellbeing support for families to links to UK government and ABTA advice to businesses, trade FAQs and contact details for sales support teams. The latest corporate messaging from RCL, alongside details of the RCL Cruise with Confidence policy, are also available.
Ben Bouldin, Vice President EMEA, RCL comments: “When we launched, we promised we would – over time – update the hub with Group news and additional support measures, in line with the ever-changing economic and political landscape. In just eight weeks we’ve already launched two content updates – ‘Selling beyond Covid19’ and a selection of guidance and advice from our partner ‘everywoman’. We hope this reinforces our ongoing commitment to our invaluable trade partners as we look forward to introducing even more relevant and timely content to our RCL Cares platform over the next few months.”
Jo Rzymowska, Vice President Celebrity Cruises EMEA said: “It’s fantastic to see so many of our trade partners already benefiting from RCL Cares. We’re seeing strong use of the site, and the feedback has been resoundingly positive – especially concerning its ease of use and the breadth of content available – from links to UK government and ABTA advice to our latest corporate messaging, alongside details of the RCL Cruise with Confidence policy. There’s something to help everyone navigate this unprecedented time.”
