Over six million Brits will host a Eurovision party this week according to research* by easyJet ahead of the competition, which kicks off this week in Malmo.
A poll of 2,000 UK adults found 35 per cent will be tuning into the singing contest hosted in Sweden. With 36 per cent of those either hosting their own festivities or celebrating at someone else’s home – equalling 6.5 million.
easyJet joined the millions of Brits hosting Eurovision parties this year with its own celebrations. In a spectacular show of music and unity, sequin-clad Eurovision fans took to the skies donning their best Eurovision costumes.
The special flight departed from London Gatwick, sprinkling the skies with sequins and song as it cruised to Copenhagen Airport. As the anticipation for the contest’s semi-finals builds, this superfan flight welcomed Eurovision enthusiasts, from the world’s biggest Eurovision fan club, General Organisation of Eurovision Fans (OAGE), as well as celebrity and influencer mega-fans.
The flight featured dedicated themed baggage drop, fancy dress, and a talent show at 40,000 feet, hosted by Drag Race star Tia Kofi.
The study was conducted by easyJet, which is the Official Airline of the Eurovision Song Contest, bringing the people of Europe together to celebrate the world’s largest live music event.
It also revealed that the most popular costume donned at celebrations is set to be D’Nash, Spain’s 2007 entrant (21%), followed by the UK’s 1976 winners Brotherhood of Man (13%) and Jedward’s famous stage outfits from their entry for Ireland in 2021 (13%).
Top ten most popular Eurovision party costumes
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Italy (18%), Greece (16%) and Spain (16%) were also named as the top three countries that Brits said the Eurovision competition has inspired them to visit, with over a quarter (27%) agreeing that Eurovision made them consider visiting a new country.
UK fans are backing this year’s entry, with 33 per cent agreeing ‘Dizzy’ by Olly Alexander is the strongest track we’ve put forward in recent years.
Despite this positivity, 64 per cent think it’s unlikely to win – because of the UK’s bad track record in previous years (43 per cent).
easyJet will fly 40,000 visitors from across Europe travelling for this year’s contest into Copenhagen airport, which provides quick, direct access to the host city of Malmö, Sweden, where the live semi-final and final events will take place on 7th, 9th and 11th May. The airline will operate over 10% more seats to and from Copenhagen compared to the same period last year.
The UK led the ranking of nations whose fans bought tickets for one of the Eurovision live final events, accounting for a fifth of all ticket sales.
One in five (20%) Brits would like to travel to the Eurovision Song Contest to watch it live with experiencing the party atmosphere (39%), immersing in the live music (30%) and travelling to a new city (28%) being the top reasons.
Superfan and OAGE member Catherine Donald said:
“The flight easyJet laid on for us was the ultimate treat for any Eurovision fan who loves to celebrate, the glitz, glamour and unity of Eurovision.”.
Michael Brown, Director of Cabin Services at easyJet, added:
“easyJet is proud to be part of the Eurovision phenomenon, providing a glittering platform for fans to start their Eurovision journey.
“Our Super Fan Flight to Copenhagen promises to be a memorable adventure – a high-flying act of its own.
“Our mission is to connect people and cultures together, and we’re proud to be the Official Airline of the Eurovision Song Contest who share this passion.”
easyJet carries up to 100 million customers annually. The airline has over 300 aircraft flying on nearly 1000 routes to more than 155 airports across 35 countries. Over 300 million Europeans live within one hour’s drive of an easyJet airport.
The Eurovision Song Contest will take place in Malmö, Sweden on Tuesday 7 May (First Semi-Final), Thursday 9 May (Second Semi-Final) and Saturday 11 May (Grand Final) 2024.
