Bermuda Tourism Authority (BTA), the official destination marketing organisation of Bermuda and accredited member of Destinations International, has announced the permanent appointment of Tracy Berkeley as the new CEO.
After nine months working as Interim CEO, Berkeley is the first ever female leader of the organisation – a huge milestone for Bermuda Tourism Authority. As Interim CEO, Berkeley has spent her time creating a new strategic global tourism plan to promote Bermuda as a world class and welcoming destination for all. Moving forward, Tracy will be responsible for creating long lasting market impacts and relationships to enhance the destination’s appeal for both tourists and business investment opportunities, made possible by her financial acumen and ability to meet robust return on investment from both the internal and external markets. Highly esteemed by leading international media, Berkeley’s appointment signals a new dawn at the BTA and for Bermuda as a destination in the global marketplace.
Berkeley states,
“It is with a deep sense of pride and humility that I officially take the helm as the CEO of the Bermuda Tourism Authority. I am beyond proud and excited to continue working with such a talented and driven team to promote Bermuda as a top tier destination while making waves in the industry. It is an honour to be able to work so closely with the local community to showcase the authenticity of the island and its people. Our culture is our strength and it is truly integral to growing international tourism.”
Berkeley has been a part of the BTA for the past three years, working alongside top management to shape the organisation to re-enter the market at a global level. Upon appointment as Interim CEO, Berkeley utilised her unique people skills, developed over a twenty year career, to not only nurture existing Bermudian talent but bring Bermudian talent home. No stranger to the extensive experience needed to manage and shape organisational culture, Berkeley’s career history has exposed her at the highest level managing multi-million dollar budgets, building and leading high performance teams and strong financial and business planning for top level conglomerates.
Following Tracy’s official appointment as CEO, Chairman Wayne Caines states,
“We are extremely committed to creating a story of revolutionary growth for Bermuda that is paramount at this moment in time. I am confident that Berkeley’s viewpoint will propagate our island to new heights, and I am very excited to see Bermuda’s future unfold under the leadership of Tracy and her team.”
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