Türkiye has revealed that it is on track to welcome three million visitors from the UK in 2022 – the highest number of UK visitors to the country since records began.
Tourism statistics unveiled by the Turkish Government show that in the first nine months of 2022, Türkiye received 2.8 million UK visitors. This surpasses the 2.56 million UK travellers who visited Türkiye throughout all of 2019, and puts the country on track to greatly exceed their original 2022 UK target of 2.5 million visitors by the end of this year.
Mehmet Nuri Ersoy, Republic of Türkiye Minister of Culture and Tourism, says: “Going into 2022, we already had great confidence in the UK market. These numbers not only exemplify the importance of the UK to Türkiye but highlight our country’s appeal as a year round destination for British visitors.”
Analysis from the Ministry of Culture and Tourism shows that Türkiye’s worldwide visitor numbers will finish this year on par or slightly above levels in 2019 – which previously held the record. As a result, Türkiye is again revising upwards its target for 2022 from 47 million to 50 million visitors.
The Minister will be present at World Travel Market 2022 to share important insights on Türkiye’s tourism strategy for 2023 with its key UK travel partners.
Minister Ersoy adds: “2023 is an important year for Türkiye as the first stage of our world-leading national programme with the Global Sustainable Tourism Council comes into effect. This is one of many exciting developments and follows the recent launch of the Michelin Guide Istanbul in which over 50 leading restaurants were featured.”
Türkiye’s 594m2 pavilion stand will be in the EUROPE hall at stand number EU1300, under the auspices of the Republic of Türkiye Ministry of Culture and Tourism and the Türkiye Tourism Promotion and Development Agency (TGA). At the stand, there are 63 sub-participating institutions: including hotels, travel agencies and wider travel associations.
A selection of Türkiye’s most popular tourist campaigns will be showcased at this year’s stand, including The Turkish Riviera, Turkeagean, Safe and Sustainable Türkiye, Naturally Türkiye, Istanbul is the New Cool and the Michelin Guide.
