19 November 2021
The latest Social CEO report, published to mark the second year of the Reputations Agency’s leaders reputation programme, assessed 100 LinkedIn profiles from November 2020 to October 2021.
As Chief Executive of Tourism Ireland, the organisation responsible for marketing the island of Ireland overseas, Mr Gibbons “successfully maintained and continued to grow his network” during a challenging period for the tourism industry, and was found to have the highest level of overall engagement from his followers.
Only 30 of 100 Chief Executives studied were found to have a well-planned and executed social media strategy that maximised their connections and their content to promote their organisation’s vision and purpose.
