Experience Kissimmee, the official tourism authority for Osceola County, has announced a multi-year partnership with Scottish team Rangers Football Club.
The partnership will see Experience Kissimmee named as the Official Travel Destination of the club and will include naming rights for the newly built Edmiston House Fan Zone, stadium branding and co-branded marketing campaigns in Kissimmee, which is in the heart of Florida.
Commencing this season, the agreement will provide opportunities for the Rangers to strengthen relationships in the United States, and as part of the deal, the club, Experience Kissimmee and NARSA (North American Rangers SupportersAassociation) are in discussions to host the 2025 NARSA convention in Kissimmee.
“We are delighted to be able to announce this partnership with Experience Kissimmee ahead of the new season as we look to grow and strengthen our relationships in the United States,” said James Bisgrove, Rangers Chief Executive.
“As a club we already have strong links in the U.S., with an incredible overseas fan base and this partnership will allow us to continue to build on those as well as create visibility of the Rangers FC brand in Kissimmee.”
“We are excited about partnering with Rangers FC,” said Jessica Beers, Executive Director of Kissimmee Sports Commission.
“Together, Experience Kissimmee and Rangers FC will create unique Kissimmee awareness opportunities in addition to experiences for fans and future Kissimmee travellers to come together through sport.”
“This collaboration not only strengthens our position as a premier tourism destination but also presents us with a unique platform to engage with Rangers FC’s global fan base,” said DT Minich, President and CEO of Experience Kissimmee.
“We are particularly thrilled about hosting the NARSA Convention, which promises to bring a significant number of room nights and deliver substantial economic impact to Osceola County. It’s an exciting prospect to showcase our outstanding accommodations and attractions to Rangers FC fans from all over the world.”
