5 June 2023
Riviera Travel has added a free ‘Superior’ drinks package to all its 2024 European river cruises. It is the first ever time the line has made a complimentary drinks offer available across an entire season.
Applied to all new and existing bookings for 2024 European river cruises, the package allows guests to enjoy unlimited drinks from a selection of house wines, draught beer and soft beverages over lunch. Then each evening from 6pm until midnight, guests have access to all this plus the addition of a cocktail of the day, house spirits and mixers, selected aperitifs and digestifs and a recommended regional wine with dinner.
Prior to introducing the offer, Riviera conducted a comprehensive research campaign with customers to present a range of drinks package options, with differing inclusions. The ‘Superior’, worth £400pp per week, proved the most popular.
The package applies to over 300 departures, across 13 different itineraries, ranging from four to 14 nights. Seven of the departures are dedicated to solo travellers. Riviera’s river cruises cover the main European waterways including the Seine, Rhone, Rhine, Douro and Danube.
All 2024 departures include the Superior drinks package; return flights with regional airport options available at no additional cost; Eurostar travel on select itineraries; full board; and scheduled visits and tours. Excursions are available every day, while sailings also include on-board lectures, port talks, entertainment and authentic regional menus.
Riviera river cruises departing in July and August 2023 have an ‘enhanced’ drinks package available free-of-charge. It is available 10am-12pm daily in the bar and restaurant, and comprises unlimited soft drinks, house wines and draft beer, plus a regional wine option with dinner.
Robin Shaw, Chief Commercial Officer at Riviera Travel, said:
“Riviera Travel river cruises already offer superb value for money, and with this wide-ranging choice of free drinks available on all of our 2024 European cruises, our guests can get even more from their budget.
“Having seen a great response to our offer of an included drinks package on summer river cruises in 2023, we’ve made the decision to introduce this new Superior drinks package as a standard inclusion on all sailings next year. It proved by far the most popular customer choice in the research we conducted and provides a more comprehensive offering than most other river cruise lines, so we’re very confident this inclusion will be well-received.
“Now is the perfect time to start planning next year’s holiday on the water. Guests can sit back and take in some of the world’s most scenic waterways, safe in the knowledge the drinks they enjoy over a meal, at the on-board bar or while relaxing on the top deck are all taken care of.”
For more information, visit rivieratravel.co.uk or call 01283 523431.
