10 August 2023
TUI Chief Executive Sebastian Ebel said he believes the recent advent of artificial intelligence (AI) and ChatGPT will “significantly” impact how it produces and sells package holidays.
Mr. Ebel said: “They can now put in exactly what they want – destination, duration, activities, price etc – and it will come back with comprehensive results almost instantly,” he explained.
“ChatGPT will have a significant impact on how we produce and sell package holidays to our customers. We can see applications of the software in the product, service and selling areas of the business.”
Tui will continue monitoring how the technology performs in the UK before rolling it out across Europe.
