The announcement makes Jet2holidays the designated official travel partner of Love Island, one of the most talked about TV shows in 2018 and eagerly awaited shows in 2019, for the second year running. The fifth series of the show starts on ITV2 at 9.00pm tonight, June 3.
Last year’s series had ITV2’s highest ever ratings, making the partnership a great way for the package holiday specialist to continue raising its brand awareness across the UK, whilst targeting millennials and young adults. Jet2holidays will focus on helping independent travel agents to do the same thing throughout the series.
The UK’s second largest tour operator will reach this audience through commercial competitions, TV and digital advertising, social media, and a dedicated microsite hosting exclusive content. The company will bring back the popular slogan “Love the summer vibe with Jet2holidays and Love Island” for the duration of the series.
Two bespoke advertisements capturing the summer vibe will support the partnership, showcasing the different holiday experiences that Jet2holidays offers customers, both in Majorca and right across its network of European destinations.
This year, Jet2holidays will put independent travel agency partners right at the heart of its campaign too. In line with Jet2holidays’ partnership approach to helping independent travel agents grow their businesses the company has developed a number of bespoke marketing initiatives, such as branded posters, social media collateral and branded merchandise, all of which is designed to help agents increase awareness and boost sales to Majorca.
On top of that, independent travel agents who make the most Jet2holidays bookings during the series will be entered into a prize draw to win a pair of money-can’t-buy tickets to the Love Island Live final, alongside a VIP Fam Trip for two people to Majorca. A range of branded merchandise is also up for grabs through the prize draw.
Viewers of the show will also have nine chances to win a pair of tickets to the Love Island Live final and a Jet2holiday for two people to Majorca, through a range of competition mechanics throughout the series. On top of that, an in-show competition means one winner can win their own Love Island experience with Jet2holidays – a seven-night holiday for six people staying at Sol Wave House All Suites in Magalluf, plus £40,000 spending money.
Love Island is one of the most talked about shows on TV and in the definitive game of love, every few days the Love Islanders will have to couple up, with those not in a couple at risk of being dumped from the island. With the path to true love littered with surprise bombshell arrivals and unexpected twists and turns, there’s never a dull moment in the islanders’ sunshine paradise. Ultimately the couples must win over the hearts of the public, who will have the final say on who wins the show and takes home a lucrative cash prize. The winners and finalists will return to the UK with the award-winning Jet2.com.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “Our brand partnership with Love Island surpassed all our expectations last summer, so we are delighted to be the official travel partner of the show once again. Love Island is one of the most popular and talked about shows of the summer, meaning we can enjoy fantastic engagement with a key audience whilst showcasing the range of award-winning holidays that we have on offer for young people. This year, we are putting independent travel agents right at the heart of the partnership too, demonstrating once again how committed we are to working with them to help grow their businesses.”
Claire Heys, ITV Brand Partnerships and Content Director said, “We loved coupling up with Jet2holidays last year and I’m delighted that the brand is continuing to build on that partnership by returning as the official travel partner for the new series of Love Island.”
