HISTORY®, the leading global factual entertainment channel and part of A+E Networks® UK, has partnered with the World Federation of Tourist Guide Association (WFTGA) and the European Federation of Tourist Guide Associations (FEG) to promote tourist guide members around the world and to shine a light on the role that history and heritage storytelling plays in inspiring travellers to visit destinations.
History is a key driver for tourism and is an essential tool in educating visitors and tourists on the background and culture of a destination. This partnership aims to promote and protect those who live and breathe the destination as true ambassadors and are able to inspire by telling the story of a destination first hand. As a way to interpret heritage, history, sites, monuments and historical settlements, HISTORY® will remain as ambassadors through dedicated content on its TV ad online networks to bring these vital ambassadors to the forefront of travellers minds.
With a reach of over 72 million households and shown in 100 countries, HISTORY will provide the platform for the WFTGA and the FEG to further promote and protect tourist guides.
