While travel is not possible right at this moment, Albanian adventure travel companies wish to bring you dreams and inspiration. Because with the right food for thought, great storytelling, and fuelled by fantasy, you can travel without moving.
The campaign Dream now, explore later sheds light on the beauty of Albania and the adventures that await you in Albania once you can go your own way again.
Travel stretches the mind because of the myriad of new amazing landscapes you will see, unknown smells and sounds you will experience, and above all to the firsthand stories told by people who live differently you will hear. You will rethink what you believe to be right and learn new ways of doing things.
Especially now, in these times of global crisis, travel agencies in Albania want to show travellers the world of possibilities which Albania has to offer as people start to wonder where they will wander soon.
The beauty of Albania
Blessed by a Mediterranean climate with approximately three hundred days of sun per year, Albania is a place where mountains, rivers and a 476 km-long coastline merge and create one of the most naturally diverse places in a tiny area. Around 70% of Albania is covered with rippling mountains. It boasts Ottoman architecture and is full of endlessly hospitable persons. No wonder that tourism is a growing sector in Albania.
Message of hope
Supported by a project of the Swiss Agency for Development and Cooperation (SDC), nine Albanian sustainable tour operators approached WideOyster Media, a Dutch agency of high-end travel storytellers and publisher of WideOyster Magazine, to design a campaign to acquaint viewers with their unique world. The campaign is built around the dream of each of these sustainable tour operators has that you will visit them in Albania once it is possible to travel again.
WideOyster created nine video messages, through remote directing, with the operators that will be amplified via social media. The campaign takes potential travellers to WideOyster Magazine where they can read an award-winning story about the famous Albanian Alps.
Dream now, explore later. Albania and all its beauty will remain.
