British Skiers Vastly Underestimating Cost of Being Airlifted from the Slopes

New data shows that regular skiers and boarders are unaware of how much being airlifted off a mountain would cost.

The research – commissioned by travel insurance provider battleface – found that respondents had guessed that this would cost an average of £3,000, but the reality is close to £10,000. 12% of those surveyed said they hadn’t considered the cost of this and as many as 25% of respondents had never taken out specific winter sports cover. 

The data also showed the pandemic has had a significant impact on skiers and boarders’ confidence.  71% of regular skiers and boarders surveyed said that they were now feeling out of practice. A similar proportion are feeling more adventurous than before, with 70% stating that they would like to try a different snow sport, on their next trip. This increase in the appetite for adventure tied with a lack of experience/skiers and boarders feeling rusty after some time away from the slopes highlights the need for suitable winter sports cover.

Katie Crowe, Director of Communications, battleface comments: “With many skiing and snowboarding enthusiasts hoping to be more adventurous than before on their next trip, it is worrying that many people have not taken out specific winter sports cover. Accidents unfortunately do happen on the slopes, and the underestimation of the cost of airlifting shows just how important it is to be adequately protected on your holidays.”