Boarding Pass for One: Over a Third of Brits Prefer Solo Trips

Solo travel is climbing in popularity, with many people choosing to leave friends or family at home and go on a trip by themselves

Solo travel is climbing in popularity, with many people choosing to leave friends or family at home and go on a trip by themselves. Over one in three travellers (37%) claim they prefer to go it alone, and three in ten (31%) have already booked onto a solo holiday for 2023.

According to research commissioned by Norwegian Cruise Line (NCL), two thirds of people have indulged in a solo trip before, with the top reasons for doing so being to simply have a break (33%) or treat themselves (30%). Almost one in five (17%) booked a holiday to reconnect with themselves after a break-up. Not having to put up with annoying habits such as snoring from fellow travellers (18%) and no risk of drama or fallings out (17%) were revealed as some of the top perks of travelling solo.

Although there are clear positives, many still enjoy being sociable with other holidaymakers, with 29% claiming they’re still good friends with fellow travellers they met on vacation. The study of 2,000 adults further revealed that for a third (34%) of Brits who are yet to travel alone, a cruise (19%), a relaxing getaway (28%) and a city break (27%) score high on wish lists.

Gary Anslow, Head of UK and Ireland Business at NCL, said, “We can see from the survey that enjoying the beauty of travel on your own enables a truly authentic experience and provides for self-discovery and growth. Plus, meeting fellow solo travellers can even lead to long lasting friendships.”

NCL was the first cruise line to launch its award-winning Studio concept back in 2010, designed and priced exclusively for solo cruisers – and created as a stylish space to escape and connect with other solo travellers. The Studio complex can be found on nine ships within the NCL fleet sailing to some of the most sought-after destinations worldwide including Hawaii, Alaska, the Caribbean and Europe.

In 2023, Norwegian Viva, the second ship in the Brand’s ground-breaking Prima Class, will provide solo guests with 73 Studio cabins, all with exclusive access to the Studio Lounge, a shared private area where they can socialise with other solo holidaymakers and swap travelling tales. Those cruising on their own will have the flexibility to enjoy the plethora of onboard activities ranging from the world’s first and only three-storey racetrack to Broadway-style entertainment and 17 different dining options either by themselves, or with friends they’ve met on their trip.

Norwegian Viva will sail through the Mediterranean later this year, homeporting in key Southern European port cities including Lisbon, Portugal; Venice (Trieste) and Rome (Civitavecchia), Italy; as well as Athens (Piraeus), Greece. She will then voyage to the Southern Caribbean for her 2023-2024 Winter Season, offering sun-kissed solo getaways from San Juan, Puerto Rico.

TOP 20 BENEFITS OF SOLO HOLIDAYS ACCORDING TO TRAVELLERS:

  1. Make my own decisions
  2. Doing what I want to do when I want to do it
  3. Eating where/what I want
  4. Planning my day with no one else to consider
  5. Feeling free
  6. Having the whole day to do what I want with
  7. Taking my time exploring
  8. Do everything I want to do
  9. Spend as much or as little money on what I want
  10. Not having to go somewhere just because someone else wants to
  11. I can be as sociable or as anti-social as I want to be
  12. Going to bed when I want
  13. Not having to compromise
  14. No waiting around for others to get ready / go out for the day
  15. Not having to commit to social plans with others
  16. No annoying habits to put up with e.g. snoring, moaning about walking far etc
  17. Free time to reflect/think
  18. Shopping without feeling like I’m dragging someone else around
  19. Step outside of my comfort zone
  20. Waking up when I want

For information about NCL ships and their itineraries, or to book a cruise, please call 0333 2412319, visit www.ncl.com or contact a travel professional.

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