Ambassador Cruise Line Launches Search to Find UK’s Greatest Grandma or Grandad

Ahead of National Grandparents’ Day on Sunday 1 October 2023, Ambassador Cruise Line is calling on the general public and its travel agent partners to afford this little-known national day

Ahead of National Grandparents’ Day on Sunday 1 October 2023, Ambassador Cruise Line is calling on the general public and its travel agent partners to afford this little-known national day the same honourable status as Mother’s Day and Father’s Day – and has today launched a nationwide search for the UK’s ‘Grandparent of the Year’.

The cruise company, which specialises in no-fly adult-only sailings aimed at the 50+ market combined with multigenerational cruises, has kicked off the month-long campaign to celebrate the loving, generous and often under-appreciated people we call Grandma and Grandad as it looks to inspire the nation to recognise them for all that they do for the family unit.

Between now and 26 September 2023, members of the general public and Ambassador’s trade partners are encouraged to nominate their grandparent (or someone they know or work with who is a grandparent) for the prestigious title. Welcoming written, audio and video submissions via a dedicated web page – – the public and partners should tell Ambassador why their family member, friend or travel agent colleague deserves to be named Ambassador’s first-ever Grandparent of the Year.

All entries will be judged by an expert panel, with Ambassador’s Grandparent of the Year announced in the week following National Grandparents’ Day. As well as receiving the recognition they so thoroughly merit, Ambassador will reward the titleholders with a full board, adult-only cruise holiday for two, which they can enjoy with a partner or friend – or a multigenerational cruise for four people should they wish to spend quality time on holiday with their grandchildren.

Christian Verhounig, CEO of Ambassador Cruise Line, says: “Grandparents are the anchors of the family and Ambassador Cruise Line wants to provide a platform for people to recognise how important they truly are. We have a lot of grandparents travelling with us and we’re proud to champion this amazing generation as we begin our search for the nation’s greatest Grandma or Grandad ahead of National Grandparents Day on 1 October.

Nicola Harper, Head of Distribution, Ambassador Cruise Line, added: “We’re not only asking people to nominate a family member to be our first-ever Grandparent of the Year – we’re also reaching out to our agent partners to nominate a grandparent or a senior role model they work with for the title.  Whether they want to thank their own grandparent for everything that they do for them, or if they work with a colleague who’s a grandparent and simply deserves the recognition, we’re looking forward to hearing from our agent partners as the search for Ambassador’s first-ever Grandparent of the Year continues”.


With an estimated 14 million grandparents in the UK*, Ambassador’s search for the UK’s Grandparent of the Year and efforts to raise awareness of National Grandparents’ Day has been launched after the operator conducted research aimed at exploring the relationships between the younger and older generation and to gauge how much of a role grandparents play in their grandchildren’s lives – from simple things such as helping out with childcare or getting the family together over Sunday lunch to offering financial support (the bank of Grandma and Grandad) incorporating tuition fees, rent deposits, helping their grandchildren to get on the housing ladder and more. Ambassador’s research findings will be released in the weeks to come.


To nominate Ambassador’s Grandparent of the Year, agents should visit and tell us why their grandparent or someone they know deserves to win not only this prestigious title but also a fantastic cruise holiday. Entries close at 23:59 on Tuesday 26 September 2023.