After months of enforced separation, the desire for families to stay connected is causing sweeping changes to the priorities of holidaymakers booking a break in 2022.
There has been a surge in the popularity of 3G holidays – trips taken with three generations of one family – and according to recent research by Clayton Hotels a whopping 84% of NI people believe multi-generational holidays are beneficial for everyone. This is the highest percentage across all UK regions.
The research suggests the trend is set to continue with over 43% expecting multi-generational holidays to increase in popularity in coming years. Almost 40% of those surveyed in NI have vowed to take more 3G trips during the next five years.
Nowadays, with both a hectic modern family life and busy workloads, a 3G getaway can allow us to escape, relax and create memories to cherish. After the painful separations of lockdown, 47% of local people say the pandemic made them value time with extended family more.
As we emerge from the pandemic, 36% are looking forward to a 3G holiday helping them create lasting memories while 33% in NI believe multi-generational will help strengthen family relationships.
Meanwhile almost a quarter of those questioned locally believe a 3G holiday provides a great opportunity for parents to relax together while the grandparents spend time with the kids.
Marketing Communications Manager for the Dalata Hotel Group Plc, which owns Clayton Hotels, Karen Halpin said the research shows the pandemic has left us craving quality time with the people who mean the most to us.
She said:
“With 10 of our modern and spacious Clayton Hotels across Great Britain and 14 throughout Ireland, there is a distinctive Clayton Hotel, each with its own individuality and character, in a prime location perfect for your multi-generational holiday.
“All of our hotels have the flexibility of inter-connecting rooms and great family-friendly food for young and old alike making it easier for all generations of your family to enjoy some affordable luxury and make lasting memories.
“So, whether you want to stretch out in one of our heavenly beds, sip on a cocktail at the bar or take a dip in our pools, at Clayton Hotels we know every moment matters.”
For further information on your most suitable prime location to enjoy a 3G holiday visit: https://www.claytonhotels.com/
