After the stratospheric growth of social media, the age of influencers has certainly boomed. People all over the world earn millions across different online platforms by creating a variety of content in a wide range of niches.
With this in mind, TopRatedCasinos has analysed the number of influencers per square mile in major cities to determine where the influencer hotspots are within the UK and around the world.
Santiago and Washington D.C. crowned the influencer hotspots of the world
The research found that Santiago, Chile and Washington D.C., United States are the influencer hotspots globally. Santiago came in first place, with on average 150 influencers per square mile, and Washington D.C. came in a close second with 149 influencers per square mile.
The Spanish capital, Madrid, ranks third, packing in 113 influencers per square mile, then Dehli, India and Amsterdam, The Netherlands claimed fourth and fifth place, with 94 and 88 influencers per square mile, respectively.
Rank |
Location |
Land area (square mileage) |
Number of influencers (Instagram) |
Number of influencers per square mile |
1 |
Santiago, Chile |
248 |
37,138 |
150 |
2 |
Washington D.C., United States |
61 |
9,100 |
149 |
3 |
Madrid, Spain |
233 |
26,379 |
113 |
4 |
Dehli, India |
573 |
53,810 |
94 |
5 |
Amsterdam, Netherlands |
85 |
7,465 |
88 |
6 |
Rabat, Morocco |
45 |
3,169 |
70 |
7 |
Jakarta, Indonesia |
2,727 |
144,370 |
53 |
8 |
Mexico City, Mexico |
573 |
27,671 |
48 |
9 |
Rio de Janeiro, Brazil |
1,760 |
78,581 |
45 |
10 |
Taipei, Taiwan |
409 |
15,210 |
37 |
On the other end of the scale, Ghana’s capital, Accra, Canada’s capital Ottawa, and Hanoi, Vietnam ranked as the three cities with the fewest influencers per square mile, with each of them having less than one influencer per square mile. Prague, Czech Republic and Canberra, Australia came in only slightly ahead with 1.3 influencers per square mile each.
Leeds claims top spot as the influencer capital of the UK
When analysing just major UK cities, the results are a bit of a surprise. London or Manchester may have been expected to land on top due to their diverse social and entertainment scenes, but the research found that Leeds takes the crown. The Yorkshire city boasts 35 influencers per square mile.
Edinburgh and Liverpool follow closely behind in second and third, with 32 and 31 influencers per square mile respectively, while the Welsh capital, Cardiff claimed fourth place with 29. Bristol was the final city to rank in the top five (26).
Rank |
UK city |
Land area (square mileage) |
Number of influencers (Instagram) |
Number of influencers per square mile |
1 |
Leeds |
43 |
1,504 |
35 |
2 |
Edinburgh |
46 |
1,487 |
32 |
3 |
Liverpool |
77 |
2,361 |
31 |
4 |
Cardiff |
29 |
857 |
29 |
5 |
Bristol |
40 |
1,021 |
26 |
5= |
Nottingham |
29 |
735 |
26 |
6 |
Manchester |
243 |
4,676 |
19 |
7 |
Sheffield |
47 |
821 |
17 |
7= |
London |
3,236 |
54,585 |
17 |
8 |
Birmingham |
231 |
2,612 |
11 |