In a new study conducted by travel experts amalfi-coast-tours.com, the most Instagrammable Italian road trip route has been identified.
The findings are based on the total number of Instagram posts with hashtags for each stop among popular road trip routes highlighted on reputable travel sites, to determine how picturesque the average sight on each journey is.
As summer draws closer, Italy remains a top choice for European getaways. This study helps social media-savvy travellers in planning their Italian h based on where holds the most visual appeal – and where will make the perfect photo backdrop.
Claiming the title for the road trip route with the most Instagram appeal is the five-day journey from Rome to Florence, with an average of 6,787,677 posts uploaded per stop along the route.
Coming in second is a Northern Italy route that takes travellers through the Veneto and Trentino regions of the country. This route boasts an average of 5,230,054 posts across all stops.
The third most Instagrammable route is a Southern Italy and Sicily trip starting in Naples and ending in Palermo– 3,252,421 posts were created for each stop.
The road trip circling from Milan through Northwest Italy secures its place as the fourth most popular route on Instagram. It boasts an average of 3,068,671 posts per stop along the journey.
Ranking as the fifth most Instagrammable road trip route is one that travels through the Northern Italy Lakes- it boasts an average of 2,991,062 posts per stop.
The most Instagrammable road trips in Italy
|
Route |
Average Instagram Posts per Stop |
|
Rome to Florence (5 days) |
6,787,677 |
|
Northern Italy: Veneto and Trentino Regions: Circular starting in Verona (10 days) |
5,230,054 |
|
Southern Italy and Sicily: Naples to Palermo (10 days) |
3,252,421 |
|
Northwest Italy: Lombardy, Liguria, Piedmont: Circular from Milan (7-8 days) |
3,068,671 |
|
Northern Italy Lakes: Circular starting in Milan (7 days) |
2,991,062 |
|
Tuscany: Circular starting in Florence |
2,982,932 |
|
Sardinia: Circular starting in Olbia (5-10 days) |
1,765,556 |
|
Puglia: Circular starting in Bari (7 days) |
1,626,603 |
|
Southern Italy: Circular- Start in Naples (15 days) |
1,538,231 |
|
Bologna Apennines: Circular starting in Bologna (2-3 days) |
1,461,644 |
|
Western Sicily: Circular starting in Trapani (7-10 days) |
1,299,660 |
|
Eastern Sicily: Circular starting in Catania (10 or more days) |
904,975 |
|
Northwest Italy: Turin and Aosta Valley: Circular from Turin (7 days) |
656,489 |
|
Dolomites: From Ortisei to Cortina d’Ampezzo (4-5 days) |
237,944 |
|
Le Marche: From Ancona to Ascoli Piceno (5 days) |
234,631 |
|
Molise: Based in Termoli (3 days) |
226,672 |
On the bottom end of the list is a three-day Molise Road trip, which is based in Italian commune Termoli. This route has an average of 226,672 posts per stop – just under 30 times less than the most popular journey.
Ranking in second to last position is a road trip that takes travellers from Ancona to Ascoli – a short five-day route that has an average of 234,61 posts per stop.
Speaking on the findings, travel expert Magdalena Petrusic from Tours & Tickets said: “This study unveils the most Instagram-worthy road trip routes in Italy, which is perfect for those who prefer the contemporary trend of driving down a picturesque road versus flying or staying in one destination.
“This ranking reflects the timeless appeal of these destinations and underscores the growing influence of social media in travel decisions. As travellers seek authentic experiences and picturesque landscapes, this study is a valuable resource for those planning aesthetic Italian adventures.”
