World Travel Market is going ahead this year, with the three day event set to take place from November 2-4 at London ExCel.
Social distancing measures will be in place throughout the event.
According to TravelMole, a WTM spokeswoman said: “We fully understand that companies are facing challenging times due to the current crisis and are looking for a more flexible contract with their booking conditions. Therefore, our sales teams are always in contact with our exhibitors, answering any questions and sharing any essential updates from WTM.
“We appreciate that companies and destinations attending WTM this year are finding planning more complicated than usual, and we are working with the industry and with individual companies to make it is as easy as possible.
“This includes offering some flexibility around deadlines and T&Cs as well as assisting with everything from stand build to catering more than in prior years. Again, we are still working on it and will be confirming our final T&Cs in the coming weeks as we depend on external decisions as well.
“Those taking part in the physical event will also have the opportunity to take part in the virtual element, which means the exposure, brand awareness and opportunity to meet buyers will be equivalent if not higher than to previous editions.
“We’re also aware that travel bans can impact the presence of some exhibitors/visitors at WTM. Therefore the virtual show taking place on the following week after WTM London will be a valuable platform for the industry to carry on with the conversation.”
