Wendy Wu Tours Invests in Trade Recognising “Incredible Support”

"Our travel agent partners have been an incredible support to us during this challenging time..."

Wendy Wu Tours’ Glen Mintrim will become Chief Executive from December 1 as the company sees a management reorganisation. Mintrim is a former senior executive at Qatar and MD at STA Travel, came onboard with Wendy Wu in July 2019. Mintrim and John Warr, UK-based global sales director will oversee sales and business development in Australia and New Zealand.

The new CEO has recognised the support shown by the trade in such difficult times:

“Our travel agent partners have been an incredible support to us during this challenging time and hence it’s now time for us to do everything we can to work with the trade to bring customers back to them, whether online or back into stores,” he said.

“In response to demand, over the next six months we’ll be increasing our range of agent webinars and incentives as well as offering more unique special offers, such as our current free worldwide flights offer, plus more digital resources like the new trade version of our inspirational Whispers magazine.

“We know it’s been tough for agents as so we are ploughing more investment into the trade to bring our agents with us.

“We are passionate about supporting the trade.”

The firm’s founder, Wendy Wu, said: “Glen is an exceptional leader. His track record in transforming and expanding our business across multiple new platforms, as well as delivering a wide-ranging reset of the core UK business, has been extraordinary.”

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