New video and Make Travel Matter Checklist from The TreadRight Foundation helps agents communicate how simple it can be to make sustainable travel choices
As part of its ongoing commitment to making travel sustainable, The TreadRight Foundation, a joint initiative between TTC’s family of award-winning brands, is helping agents communicate simple and achievable sustainable travel tips to clients with the launch of a new video featuring its “People” Ambassador and Storyteller, Sarain Fox. The tips in the video are based on TreadRight’s #MakeTravelMatter Pledge and listed in a new handy Make Travel Matter Checklist (downloadable from the TreadRight website here).
The Foundation recognised that beyond the desire to be a sustainable traveller, many find it challenging to adopt the practices needed to travel responsibly. To support clients in their choice, and advise on ways in which they can have a positive impact, TreadRight’s new fun and shareable video provides practical tips on how to be a more conscious traveller. The video is based on TreadRight’s new 2020 Make Travel Matter Checklist, and can be found on their YouTube channel here.
“People generally assume sustainable travel will dampen their travel experience or make their vacation stressful, so my goal is to inspire people to come up with their own ways to make a positive impact,” says Sarain Fox, TreadRight’s “People” Ambassador and Storyteller. “My tip for travellers would be to research their options and choose conscious companies, while learning to get really honest about the impact they are making. Accountability matters.” In 2019, on World Tourism Day, all team members of TTC and its 42 award-winning family-owned and run brands including Trafalgar, Uniworld, Contiki, Insight Vacations and Red Carnation Hotels, personally committed to TreadRight’s ethos as travellers, as travel providers and members of the global travel industry, by taking the #MakeTravelMatter Pledge. The next step was to then put The Pledge into practice.
TreadRight’s new video sheds light on how both big and small choices can have major impacts on the planet. Considerations for travellers addressed in the video include what to pack, single-use plastics, the ethical treatment of wildlife and how to support local economies and cultures.
Shannon Guihan, Chief TreadRight and Sustainability Officer explains: “The message is simple. Small behavioural changes, when employed en masse, is how we make an impact. Consumers and the business community can lead the way and can start by signing The Pledge. Then, put it into practice.”