Tourism Northern Ireland has launched a Business Resilience Programme and a summer marketing campaign to drive demand for tourism industry ahead of the busy summer season.
The Business Resilience Programme will offer tourism businesses expert financial guidance, as well as a bespoke action plan and three hours of mentoring.
The summer marketing campaign will run throughout June and will showcase attractions, experiences and events, alongside inspiring ideas on where to stay while highlighting the ease, value and quality of experiences available locally.
The campaign is expected to deliver 6.3 million impacts, 20 million digital impressions and will have achieved a PR reach of 70,000 across Northern Ireland and RoI.
Businesses can also benefit from a sustainability guide, ‘Leaner and Greener’ to monitor their waste, water, energy and food waste management.
Maria McAlister, Interim Head of Experience and Industry Development at Tourism NI, said:
“Tourism NI fully understands the current challenging operating conditions facing businesses.
“Our specially designed Business Resilience Programme allows businesses free access to a financial expert who will work with them to identify and manage cost centres, building long term business resilience.
“On the other hand, our summer marketing campaign will drive summer bookings from visitors ready to explore our landscapes, attractions, events and experiences.”
