Tourism Ireland is joined by five tourism companies from Northern Ireland, as part of a sales mission to the United States this week.
The ‘Best of Ireland’ sales blitz is visiting the key cities of Chicago, Raleigh, Washington DC and Philadelphia.
The schedule includes a B2B event in each city, featuring interactive presentations to showcase Northern Ireland and the island of Ireland and hundreds of meetings with key US travel professionals.
It’s a valuable opportunity to inspire and influence the US travel agents, helping to deliver more regional and longer-stay business in 2026 and beyond.
Alison Metcalfe, Tourism Ireland’s Head of North America, said, “This week’s ‘Best of Ireland’ sales mission to Chicago, Raleigh, Washington DC and Philadelphia provides an excellent platform to connect our tourism partners from Northern Ireland and the island of Ireland with key US travel professionals – inspiring those travel professionals about what the island has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients. We’ll be shining a spotlight on the many things to see and do on a holiday to Northern Ireland and the island of Ireland in 2026 and beyond.”
