17 July 2023
As a heatwave spreads throughout Europe and temperatures continue to climb, Julia Lo Bue Said, CEO of The Advantage Travel Partnership has issued a statement.
Julia Lo Bue-Said, CEO of The Advantage Travel Partnership, said, “Despite the heatwave across Europe, the demand for travel is showing no sign of slowing down with thousands of Brits preparing for summer holidays as the schools break up. Across the Advantage membership we have not seen cancellations as a result of the heatwave and we do not expect it to see travellers deciding not to travel due to the weather, particularly with the met office forecasting a month of rain for the UK.
However, it remains essential for travellers visiting destinations with intense heat to stay safe and follow local guidance. We advise to stay hydrated, minimise the risk of sun burn by making sure sunscreen is continually applied, and avoid being outdoors during peak hours when the sun is at its strongest. For anyone looking to book a holiday abroad this summer and are concerned about the heatwave, we recommend contacting your local travel agent as they will be able to provide the latest information and advice as well as offering the best value deals.”
