To support travel agents in bolstering consumer confidence in 2021, luxury tour operator If Only have teamed up with Emirates for a brand new marketing campaign: ‘Take off with Trust’. Launching this January, the campaign will clearly define all of the new health and safety measures currently employed by Emirates in light of COVID-19, with information on rules and requirements both in the air and on the ground.
From informative blog content to engaging social media videos, the campaign seeks to reassure agents and their customers that their health, safety and stress-free travel experiences are a top priority for the airline, with special multi-risk insurance included with every single flight, incorporating cover for COVID‑19.
If Only Marketing Manager, Annika Rieley, discusses the airline’s new safety measures, and the benefit of the new campaign for the operator’s travel agent partners and their customers.
“In the age of COVID-19, we are all trying to navigate greater regulations than ever before around international travel, making it especially important to jet off with a trusted airline, with protocols in place to protect passengers. Having said that, it’s natural for travellers to feel some anxiety about these new measures, which is why we want to provide our valued agent partners with the facts to stay informed about changing rules and regulations, subsequently allowing them to reassure their customers.
“We’ve produced a comprehensive information page which clearly details all of Emirates travel rules and safety measures on both outbound flights to Dubai and inbound flights to the UK, as well as their-flight experience and protocols in place at Dubai International Airport. Not only can agents use this tool as a reference point, but they can also share it with their customers, to ensure they are fully informed and confident prior to travelling.
“The blog also underlines how the airline is maintaining Emirates’ iconic luxury touches throughout the First and Business Class experience, whilst simultaneously protecting the health and safety of staff and passengers alike. I would urge travel agents to make use of this tool, which will really help simplify the travel process for their customers, and to keep their eyes peeled for our helpful social media videos and eshots designed to keep them informed of any updates or changes.”
Agents can access the guide at ifonly.co/emiratestakeoffwithtrust, with details on everything from the Emirates check-in protocol, to the use of advanced HEPA filters throughout their aircrafts. For information on more general travel regulations for destinations serviced by If Only, agents can also refer to If Only’s concise Information Point.