Gold Medal have launched their Florida Parks & Beaches brochure to agents. The long-haul operator successfully introduced their 2023/2024 Florida brochure to their portfolio last year and due to popular demand have brought it back for 2024/2025 with even more handpicked hotels and resorts; a range of multi-centres and self-drives; plus, a dedicated selection of private homes in Orlando and a brand-new section for cruise and stay holidays.
With a variety of Disney Resorts to choose from featured throughout the 116 page brochure and supporting campaign, plus Disney Magic Tickets specially designed for UK and Ireland guests, customers can discover The Most Magical Place on Earth with ease with the help from Gold Medal.
Gold Medal’s sister brand, Cruise Plus, has seen 36% growth year on year, with Florida accounting for an 18% share of this. The brand has therefore introduced a dedicated section in their Florida Parks & Beaches brochure for cruise and stay holidays. Featuring itineraries with some of the best-known cruise lines, customers can enjoy fantastic onboard experiences and visit a variety of destinations including exclusive access to private islands.
To celebrate the launch of Gold Medal Florida Parks & Beaches 2024-25 brochure, the brand is giving six lucky agents the chance to join them on a first-look FAM trip to Universal Epic Universe, in partnership with Universal Orlando Resort and Virgin Atlantic and Delta Air Lines. Five places are up for grabs and each place will be awarded to an agent who registers a Florida package with Gold Medal between 26 Sep – 21 Nov 2024, with one wild card place being awarded at the end of the campaign.
Deborah Wadhams, Head of Long-haul Product shared, “This was the perfect time for us to be introducing our Florida Parks & Beaches brochure for agents to excite and inspire their customers. We have seen our average booking value to the destination increase year on year, and currently over 25% of our Florida bookings are being booked for out-of-date range, showing that Florida holidays continue to be in demand.”
Wadhams continued, “The highly anticipated Universal Epic Universe is set to open in 2025. This new theme park will offer a transformational experience that will immerse guests in multi-sensory environments and innovative technology, so we are delighted to be offering agents the chance to visit with us.”
