Strong Recovery for South East Europe as Bookings Boom for Travel

Travel intelligence provider Mabrian has published an analysis that reveals the air connectivity evolution and hotel prices for South East Europe

Travel intelligence provider Mabrian has published an analysis that reveals the air connectivity evolution and hotel prices for South East Europe, including countries such as Croatia, Greece, Cyprus, Bulgaria, Greece, Slovenia and Albania.

Looking at data for the full 2023 year vs 2019 for air capacity and for the period up to 16 August vs 2022 for hotels, the analysis aims to help destinations in the region make informed decisions based on real-time data to manage tourism in a more efficient and sustainable way.

Croatia, Cyprus, Greece and Albania have overtaken 2019 figures for air capacity as summer quickly approaches;The primary growth comes from international flights, which confirms that international travel will continue to recover during 2023. Croatia’s air capacity of 7.1m seats alone is up by 16.1%, mostly driven by a 57% increase in capacity with Italy, whilst Albania stands out with an increase of 75% in international flights compared to 2019, helped by a 278% increase in connectivity with Germany.

Bulgaria is getting very close to the air capacity volumes of 2019, with better signs of recovery for international flights than for domestic, yet Slovenia still needs to recover air connectivity, with scheduled flights representing just 58% of 2019 levels.

In terms of  hotel rates, these continue to go up for almost all destinations across all three of the different star categories. The destinations with the highest increases in prices Vs 2022 are Bulgaria and Croatia as popularity grows for the regions- Albania is the only exception, with prices 4.1% below 2022 levels for 4-star hotels (but up 6.3% for both 3- and 5-star hotels).

Mabrian has published this analysis ahead of the annual New Deal Europe event.

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