The State of Washington Tourism (SWT) and Port of Seattle has appointed London-based integrated communications agency, Black Diamond, to manage their PR, consumer and travel trade activity in the UK & Ireland.
Located in the heart of the Pacific Northwest, Washington State offers varied experiences across its diverse terrain from wondrous mountain ranges and lush rainforests to dramatic coastlines and rolling hills. Comprising 11 diverse regions with Seattle as the iconic gateway, Washington State is home to an abundance of natural wonders with three national parks — Mount Rainier, North Cascades and Olympic – offering stunning encounters with nature, in addition to the San Juan Islands. Head east to experience another side of the state: aridly beautiful, with upscale wineries and cowboy-style breakfasts in equal measure, plus orchards, wheat fields and pioneer history.
Starting 1 August, Black Diamond’s strategy will position the State of Washington as a desirable tourism destination beyond Seattle, with a particular focus on increasing and encouraging visitation to the rural regions for slow travel and soft adventures. With the UK being the State of Washington’s top overseas market Black Diamond will help in broadening the state’s appeal amongst a new suite of targeted audiences. Black Diamond will tell exciting stories and widen the destination’s appeal through a combination of PR, trade and consumer-led tactics, prioritising enhancing destination awareness, expanding product and education in the travel trade and producing high-impact consumer initiatives.
Specialising in travel, Black Diamond helps destinations and travel brands to reach new audiences through multifaceted communication strategies. Part of International Tourism Group, together Black Diamond provides expert leadership in travel and tourism public relations as well as travel trade, digital and consumer marketing within the sector.
Managing Director of Black Diamond, Jim O’Doire commented;
“We are delighted to be able to announce our appointment as the State of Washington and Port of Seattle’s UK & Ireland communications agency. Bolstering our expanding portfolio of US clients, this welcome addition will complement our existing activities and representation in the state. With our extensive knowledge of the Pacific Northwest, outdoor activities, including several ski clients, combined with our team of communication experts, we are delighted to be promoting travel to such a rich destination for adventure and expand the state’s knowledge amongst our industry peers.”
Black Diamond will manage the account alongside its wider portfolio of destination clients across Europe, Japan, the South Pacific, Australia and the USA, including Aspen, Whistler, Seattle, Pittsburgh, Arizona, Nevada, Colorado and California.
For further information on the State of Washington, please visit: stateofwatourism.com
