The tourism organisation’s new series of five Facebook Live videos, dedicated to providing travel agents with insider insights on the destination, will be hosted by representatives from SAT and will be broadcast via SAT’s UK & Ireland Travel Trade Facebook page each month. Each video will focus on one region of the country with a special guest offering top tips on the best experiences for holidaymakers. A live Q&A will allow travel agents to engage directly with SAT and the special guest to receive instant responses to any burning questions they might have.
Broadcast at the end of June, the first Facebook Live centred on the Eastern Cape and has already gathered more than 2,500 views. The next video on the Western Cape will air at 9:30am on Tuesday 31st July, with expert knowledge from Inge Dykman from WESGRO (the Tourism, Trade and Investment Agency of the Western Cape) on how to sell this popular province.
The next three Facebook Live videos will be broadcast on 28th August, 25th September and 30th October and cover KwaZulu-Natal, Gauteng, Limpopo, Mpumalanga, the North West and the Northern Cape.
Tolene Van der Merwe, Hub Head UK & Ireland for South African Tourism, said: “Our travel trade strategy for 2018 has consistently been to ensure that we are engaging with and supporting the UK and Irish travel trade wherever possible to encourage growth from these markets. As the UK is our number one source of international arrivals and Ireland represents a fantastic opportunity for growth, it is vital that we work hard to drive visitor numbers from these two countries in order to achieve our overarching global goal of attracting five million more tourists to South Africa within the next five years.”
In addition to the UK & Ireland Travel Trade Facebook page, SAT also has a Facebook group aimed at UK & Irish travel professionals who specialise in selling South Africa. The group provides the latest news, competitions, incentives, live support, social media assets and information about forthcoming SAT events.
