Several hundred travel professionals, including agents, buyers and media from all over the world, attended the event which was aimed at promoting Madhya Pradesh – the second largest state in India – as a year-round tourist destination for international travellers.
The opening festivities included local musicians and dancers, performing at an open air venue, with attendees being welcomed by some rousing drumming.
Madhya Pradesh is fast becoming a one-stop destination for both wildlife and heritage tourism, with several large national parks offering bespoke tiger safaris, as well as many sites of ancient architectural importance including palaces and temples.
The event was officially launched the following day with speeches by Mr. Surinder Patwa, Tourism Minister, and Mr. Hari Ranjan Rao, Managing Director of MPTB.
After getting underway, the event, held at the Hotel Lake View, offered a chance for local hoteliers, tour companies, travel agents and various other representatives of the state’s tourist industry to meet the delegates and promote the numerous assets of Madhya Pradesh through B2B sessions held over the Travel Mart’s two day duration.
More adventurous travellers from Northern Ireland will be attracted by MP’s pleasant climate between the months of October and March, as well as good flight connections from major Indian cities and the chance to spot tigers, leopards and many bird species in their natural habitat.
For more information on what Madhya Pradesh has on offer for international tourism, visit mptourism.com.