Sandals and Beaches Resorts has revealed how travel agents can earn up to £12,610 in commission per client as part of the brand’s ‘Lifetime Journey of a Sandals and Beaches Customer’ campaign.
Launched on the Selling Sandals for Agents website and Facebook page, the infographic aims to help agents understand the value of a Sandals and Beaches Resorts repeat booker by highlighting their earning potential during a lifetime.
The journey starts with a typical couple going on their first Sandals holiday and moves through potential stages of their life including getting married overseas, going on holiday with friends, embarking on a family getaway to a Beaches Resort when they have children and ending with a ‘retie the knot’ celebration in the Caribbean. The graphic features upselling ‘Top Tips’ from Sandals Resorts’ Business Development Managers inspiring agents to make more commission from each potential booking.
Leah Marshall, Director of Sales for Unique Vacations UK, an affiliate of the exclusive worldwide sales and marketing representative for Sandals and Beaches Resorts, says: “Not only does this campaign highlight how much earning potential is there for agents with each individual client but also what benefits they can get through the Sandals Specialist programme. We offer one of the most generous travel agent reward programmes in the business including free ‘Sell & Go’ nights for every single booking made – the higher the room category, the more nights are earned. We hope this infographic will incentivise agents who make one or two Sandals bookings each year to turn their clients into repeat bookers earning them more commission and rewards.”
Encouraging clients to sign up to the Sandals Select Guest programme (SSG), an exclusive members’ club for repeat bookers with rewards and benefits including free nights, is another effective way to boost commission.
The £12,610 lifetime customer commission could also be earned with just one booking if agents manage to secure trade group bookings for weddings, vow renewals and multi-generation holidays with multiple rooms and guests. For more information about making group bookings, agents can email groups@sandals.co.uk.
