Riviera Travel has announced a special trade incentive to coincide with the Euro 2024 football tournament, which takes place in Germany from June 14 to July 14.
The river cruise and escorted tour specialist will run a competition on each day that England and Scotland play their group stage matches.
All trade partners who make a 2024 or 2025 river cruise, escorted touring or ocean cruise booking on these dates will be entered into a draw to win a place on a Medieval Germany river cruise, departing in 2025.
The confirmed fixture dates are as follows:
* June 16*, 20 and 25 – England
* June 14, 19 and 23 – Scotland
Additional competition dates will be announced depending on the progress of the England and Scotland national teams into the knockout phase of Euro 2024.
Vicky Billing, head of trade and partnerships at Riviera, said: “We’re always looking for new ways to engage with our trade partners, so our message to them is to get involved and potentially secure a spot on a fabulous Rhine river cruise. Excitement for Euro 2024 is building across the continent, not least for fans of the Three Lions and the Tartan Army, and this incentive is another way to hopefully celebrate success for both teams this summer.”
Winners will be announced the next working day after each match, via the operator’s dedicated trade newsletter and social channels.
For more information, visit Riviera’s dedicated Travel Agents Facebook group.