Punta Gorda/Englewood Beach Visitor and Convention Bureau (VCB), in southwest Florida, has appointed its first UK representation agency. Cellet Marketing and Public Relations Ltd will market the destination in the UK to increase awareness of the Charlotte County area to the leisure travel market.
Situated on the west coast of Florida around 100 miles south of Tampa, Punta Gorda/Englewood Beach is a natural wonderland with 830 miles of unspoiled coastline along the Gulf of Mexico. Cellet will work with the VCB to grow the brand in the UK and raise its profile through an innovative and comprehensive marketing campaign.
Sean Doherty, Tourism Director of Punta/Gorda Engelwood Beach, said:
“We are delighted to appoint our first international representation agency to raise awareness of our wonderful area. Cellet has a long history of expertise in marketing USA destinations, including Florida, and this experience and knowledge will help us establish Punta Gorda/Englewood Beach as a top-of-mind destination for the UK traveller.”
Cellet’s Managing Director, Yolanda Fletcher, commented:
“Florida is one of the most popular US states and the direct flight from London to Tampa makes Punta Gorda/Englewood Beach the perfect destination for a fly-drive tour for the UK traveller. We will be working with key tour operators and media to drive bookings into the destination.”