Princess Praises Travel Trade After Record Breaking £1 Deposit Day

Princess Cruises UK has paid tribute to the Travel Trade after experiencing the largest ever booking day in its history

The milestone was achieved during the line’s most recent £1 deposit day, held on June 12.

The offer – which allowed guests to secure a holiday on any Princess cruise departing on or after January 1, 2020 – was held for the third year running. Bookings were up by over 40 per cent year-on-year.

Tony Roberts, Vice President Princess Cruises UK and Europe, said: “We want to thank all of our agent partners for the fantastic support they gave us on £1 deposit day.

“To receive such strong backing from across the trade was greatly appreciated by the team and I, and I’m sure the spike in Princess bookings many agents experienced will have made all their hard work worthwhile.

“It’s clear the offer has now become a real feature in the travel agent calendar and we’re thrilled by its success.

“£1 deposit day perfectly exemplifies the pledges we made in our recently-launched ‘travel agent promise’, which states we will be easy to do business with, reward our partners and ensure we provide agents with all the brand knowledge they need to sell Princess Cruises.” 

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