Princess Cruises Unveils Agent Promise

Princess Cruises has launched a travel agent 'promise' to help reinforce its commitment to the trade

The promise comprises three guarantees that have been pledged by the UK and Ireland business, including its sales, guest services and contact centre teams.

The promise, which was developed alongside Princess’ key strategic partners, states the line will:

Be easy to do business with

This includes being on hand for agents seven days a week via Princess’ UK-based call centre. The line also offers an online chat facility, while every member of its sales team has experienced the Princess Cruises product first hand.

Reward its partners

With five new ships on order, at a capacity of nearly 20,000 guests, Princess is the fastest growing premium cruise line in the world and is vowing to deliver profitable growth for its partners. The line’s commission structure is designed to reward agents for growing their Princess Cruises’ business while a number of additional incentives are in place for making bookings including free sailings, monetary rewards, gifts and experience days.

Provide agents with brand knowledge

Princess Cruises will this year offer trade visits to 18 UK and Ireland ports, its highest number yet, with more agents than ever before getting to experience the brand. Meanwhile the line’s award-winning online training system, The Princess Academy, allows agents to learn at their own pace and earn the opportunity to experience a cruise.

Rachel Poultney, Princess Cruises’ Sales Director UK & Europe, said: “The trade has always been at the heart of our business and we pride ourselves on having a positive, open and rewarding relationship with our travel agent partners. Our promise underpins this approach and makes clear what agents can expect from us as part of our commitment.

“The promise will complement ‘The Princess Difference’, launched yesterday (April 16), which is a new brand guide that will help agents explain what makes us stands us apart from the competition. The Princess Difference will be referenced throughout our agent training and highlights what is most important about the Princess Cruises experience.

“The promise and Princess Difference are embedded across all of the Princess Cruises UK teams and, with our business continuing to prosper, we look forward to our relationship with the trade further going from strength to strength.”