9 January 2026
Sophia Lief has been appointed as the new senior sales manager for Princess Cruises’ UK team.
Lief steps into the role previously held by Yasmin Mckechnie, now sales director for Princess Cruises UK, Ireland, & EMEA.
Lief has been with Carnival UK since 2023, where she began as commercial planning
Prior to her roles at Carnival UK, Lief was responsible for global commercial planning at The Body Shop.
Commenting on the appointment, Yasmin McKechnie, sales director for Princess Cruises UK, Ireland, and EMEA, said:
“Sophia’s commercial insight and
Lief said:
“I’m delighted to be joining Princess Cruises at such an exciting time for the brand, and I look forward to working with the team and valued travel partners. I am passionate about building strong relationships and driving meaningful commercial growth, and I am excited to contribute to the next chapter of Princess’ success.”
