Primera Air’s ‘The £4,000 Chase’ Trade Incentive

Nordic airline launches transatlantic flights in the UK for the first time this April

Primera Air, the low-cost Nordic airline, has announced an exciting trade incentive ‘The Chase’ to celebrate the launch of its brand new North American routes from London Stansted to New York, Boston, Washington DC and Toronto.

This month, top selling travel agents will have the chance to win a cash prize of £4,000 and a runner-up cash prize of £2,000. Primera Air will also be selecting lucky agents at random who are enrolled in the incentive (meeting entry criteria) to win return Premium Class tickets on any of the airline’s transatlantic flights.

The Nordic airline is well established, having successfully operated in Northern Europe for the last 14 years, but this April it will launch its first ever scheduled transatlantic services to the UK market. Launching from London Stansted Airport, the airline will introduce the following routes which are included in the trade incentive:

London Stansted – Washington DC / August 22, 2018 / Mon, Tue, Wed, Thur, Sat / from £199 one way
London Stansted – New York / April 19, 2018 / Mon, Tue, Wed, Thur, Fri, Sat, Sun / from £149 one way
London Stansted – Boston / May 18, 2018 / Mon, Wed, Fri, Sun / from £149 one way
London Stansted – Toronto / May 19, 2018 / Tue, Thur, Sat / from £149 one way
London Stansted – Washington / August 22, 2018 / Tue, Thur, Fri, Sat, Sun / from £149 one way

Anastasija Visnakova, Primera Air, Chief Commercial Officer explains; “We hope this incentive gets agents excited about Primera Air’s arrival in the UK. It will be the first time that scheduled transatlantic flights have operated from London Stansted in over ten years so it will open up exciting new travel connections for the Stansted catchment area, as well as giving customers a new low-fare long-haul option to North America.

“We’re looking forward to rewarding our top selling agents with some of these fantastic prizes.”

The incentive will run until March 31 with plans for more incentive announcements later this Spring so agents are encouraged to watch this space.

The agent with the most generated sales on any of the four Primera Air transatlantic routes from London Stansted at the end of March will receive £4,000 and the runner-up will receive £2,000. Two lucky agents – selected randomly – will also be in with the chance of winning two return transatlantic flights in Premium Class.

The top selling agent and runner up will be notified within seven days if they have won. To be in with the chance of winning these great prizes, agents need to sign up to the Agent Portal at where they will find further information on the entry criteria.

Primera Air’s mission is to make expensive long-haul travel history. There are five levels of travel package available to book – Light, Comfort, Flex, Premium and Premium Flex – which gives passengers the opportunity to tailor their onboard experienced to suit their budget and needs.

Click to view article images:

Primera Air’s ‘The £4,000 Chase’ Trade Incentive