Ponant, which specialises in luxury expedition cruises, started taking payments in pounds late last month, and will do so for all new bookings made in the UK.
The French-owned line says its decision to start taking payments from UK agents in sterling underlines its commitment to the British market and the travel trade.
The move applies to all of Ponant’s UK trade partners, the line said in a statement.
However, outstanding balances on any 2020 or 2021 bookings, confirmed with a deposit paid in euros, must also be paid in full in euros, the line has said.
“We are delighted to be able to charge and accept payments in sterling,” said Stephen Winter, Ponant’s International sales Director.
“It is an important strategic move for us to increase sales in this market. We believe our trade partners have been waiting for this. It is a new step in Ponant’s long-term commitment and investment in the UK market.”