Pacific Asia Travel Association UK & Ireland have reportedly achieved record attendance at their travel agent training events in 2023, with 600 agents participating.
This year, PATA aims to further increase engagement for agents at its events across the UK and Ireland.
It is targeting a 30% rise in agent involvement by the year-end.
“We’re absolutely delighted with the agent attendance at our PATA 2023 events, which was a record for us,” said Marketing & Events Manager Betsie Barr.
“This demonstrates the importance of PATA and the role it plays in facilitating agent training.”
“We are also really pleased with agent attendance so far at events this year.”
She said more training events with new formats, new destinations, and new venues will be added in 2024.
