Northern Ireland is being promoted this week at ITB Berlin, a global leading travel trade fair.
The fair will see Tourism Ireland hosting 21 tourism companies from across Ireland including four from Northern Ireland giving them the opportunity to secure new global business.
Germany is a key market for tourism in Ireland as more than 480,000 German tourists visited the island.
Throughout the three day event companies will hold commercial meetings with international tour operators and travel agents that will secure key tourism opportunities for 2026.
Northern Irish companies who are attending will include Cróga Tours, Experience Gaelic Games, National Trust (Mussenden Temple) and Downhill Demesne, and The Chocolate Manor.
Tourism Ireland will continue to promote the island targeting Germany, Austria and Switzerland to create greater impact and capitalise on growth opportunities in these markets.
Speaking at ITB Berlin, Siobhan McManamy, Tourism Ireland’s Director of Markets Partnerships, said: “We are delighted to be at ITB Berlin this week, one of the world’s leading travel trade fairs, joined by 21 tourism businesses from across the island including four from Northern Ireland. ITB provides an invaluable platform to showcase what the island of Ireland has to offer and to strengthen relationships with influential international tour operators and travel agents.”
