Newmarket Holidays has launched a new content-led campaign to mark the unveiling of its 2023/24 programme.The escorted tour operator’s new “Dream it. See it. Share it.” campaign will see Newmarket Holidays move away from COVID referencing to a more positive narrative in its marketing, reflecting the return of travel and encouraging results in the first half of the year.
The campaign, which will run between 6 June and 31 July, is supported by a 15% discount on 15 popular tours, including Scottish Highland Railways, America’s Golden West, and Cape Town, the Garden Route & Big Five Safari.
A 10% special offer has also been applied across the majority of the rest of the company’s touring portfolio for 2022-24.
Richard Forde, Head of Trade Sales said,
“We feel the time is right to move away from focusing on the pandemic and instead look towards the future. The majority of customers have either booked their first post pandemic holiday or been on it already, so it’s more about inspiring the customers to get back into planning and booking ahead, turning wish-list plans into holidays.”
The company’s latest content-led campaign runs from 6 June – 31 July with up to 15% off their escorted tours and holidays for 2022, 2023 and 2024. For full details, see www.newmarketholidays.co.uk
