A newly formed partnership between Traxo and Agentivity, the travel industry’s most popular booking data management provider, will significantly expand a TMC’s ability to offer servicing of booking data even if made outside the TMC channel.
The partnership will offer agents views on supplier direct data and integrated services such as itineraries, data automation, complete sharing of all data with relevant duty of care companies and single, merged reporting on all the corporate’s travel data.
“Instead of looking at this as a leakage problem, we are seeing an immense opportunity for our TMC clients to add even more value to the service they provide for their corporate clients. Having access to the client’s supplier.com bookings made outside the TMC channel provides additional servicing opportunities. It also addresses the upsell challenge in that we can now provide the TMC with visibility on content for the next trip the client would usually book themselves,” says Edd McArdle, Head of Product and Partnerships at Agentivity.
Corporate clients will have to give their permission for the direct supplier booking data to be shared with the TMC.
Matt Griffin, Chief Product Officer at Traxo, adds, “trying to change traveler behaviour to always and only book with their agent is unrealistic—travellers will inevitably book some part of their trip directly with a supplier for a variety of reasons. Traxo is excited to partner with Agentivity to bring new value to TMCs worldwide, not to mention the added advantage to corporate travel buyers who can now see all their booking data in one place, further enabling them to make the best decisions about each travel purchase and optimise policies and supplier relationships.”
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