New Head of Marketing and PR for Norwegian Cruise Line

Norwegian Cruise Line (NCL) has appointed Karen Sequeira as Marketing & PR Director, UK & Ireland, the Middle East and Africa

Karen will be responsible for the marketing and PR strategy for the brand.

This follows NCL’s recent restructure announcement which aims to ensure further growth in EMEA. Within the restructure, Nick Wilkinson was promoted to Vice President and Managing Director UK & Ireland, the Middle East and Africa.

The UK, Ireland & MEA markets have experienced rapid growth during the past few years following an increased capacity in European deployment and the launch of Premium All Inclusive in the UK and Ireland in April this year. NCL says the appointment of Karen Sequeira will further strengthen the marketing approach in each region, supporting Nick Wilkinson in focusing on these priority markets and achieving NCL’s ambition to be the cruise line of choice for agents and consumers.

Karen has over 20 years’ significant marketing experience in cruise and hospitality, most recently as Head of Marketing & PR for Azamara Club Cruises, and previously as Director of Marketing for Millennium & Copthorne Hotels, Europe. Karen specialises in the cruise industry having also spent five years at Carnival UK as well as time at Regent Seven Seas Cruises and Hurtigruten. She holds a Master’s degree in Marketing Management, and is a Chartered Marketer.

Karen Sequeira said: “I’m very much looking forward to be joining Norwegian Cruise Line, particularly during this time of expansion and development. It’s an exciting time to be joining such an innovative business and to support Nick in achieving even greater success in the UK & I and MEA regions.”