Tourism industry stalwart and Global Scot, Julie King has unveiled Bonailie – a tourism industry
community platform to allow global industry collaboration, driving 21st century thinking, to positively shape the future of tourism and create a positive impact on the world.
“The impact of Covid-19 on a USD$8.9 trillion industry that accounted for 10.3% of the world’s GDP and 1 in 10 jobs around the world, was devastating and heartbreaking. It is an industry that I love and have operated in globally for 34 years. We knew that things could no longer continue as they had done – it was now time to reshape our vision of the future of the tourism industry, for the better and play a bigger role.
“Our research highlighted the need for global collaboration in shaping that future – together,” said Founder and CEO Julie King.
Bonailie is a global platform that will deliver weekly engagement and collaboration through webinars,
panels, and the ability to connect with global sector partners and peers, provide growth indicators and showcase best practice and innovation. It will produce monthly intelligence with market snapshots and insights and will facilitate access to learning programs for tourism industry leaders to execute 21st century business models.
King said, “I see it as a hub for positive change that will unite the global tourism industry to collaborate fo a common purpose – to drive best practice.”
Bonailie will house the world’s largest engaged global directory – a community of leaders across the
complete travel, tourism and hospitality supply chain, specifically for purpose-driven decision makers who want to see a shift in the industry.
