Norwegian Cruise Line (NCL) is targeting Meetings, Incentive, Conference and Events (MICE) sector growth in the UK with a new internal appointment and travel agent partner engagement events.
At the start of the year, NCLH launched a new division ‘Experiences at Sea’ – the union of Sixthman Festivals at Sea, the renowned music festival arm subsidiary of NCL, and the Company’s Charters, Meetings and Incentives (“CM&I”) division offering immersive events for leisure and corporate groups. The division aims to bring guests together to enjoy highly curated, elevated cruise experiences with an emphasis on community, connection and journeys that create memories to last a lifetime.
To further grow its business in the UK, ‘Experiences at Sea’ has enhanced its team roster with a new role. Based in Southampton, Sabrina Greca is assuming the newly created role of International Senior Corporate Sales Manager, working to increase sales in the MICE sector and head up the newly-formed ‘Experiences at Sea’ division for all markets outside of North America.
Sabrina Greca said,
“The value for money of a cruise-based event versus a land-based event, whether a whole ship charter or a smaller group on an existing sailing, is incomparable. From health and wellbeing trips using the Mandara Spa, to F&B conferences using our stellar collection of onboard bars and restaurants, we know the MICE opportunity is untapped when it comes to UK sales. I’m excited to work with the team and explore this potential for the UK market and beyond.”
Gary Anslow, Senior Sales Director UK & Ireland at NCL, said
“Charters and onboard events are a material part of our business in North America and a number of our international markets, but they remain a huge opportunity in the UK and Ireland. Sabrina’s appointment will be critical in enabling UK agents with corporate clients to capitalise on the opportunity.”
Greca will be joining the NCL team on two travel agent partner-dedicated webinars on the 18th and 20th April to discuss the potential for sales in the MICE sector. Agents can sign up for the webinars on 18th April here, and 20th April here.
