MSC Cruises has announced its investment in the UK trade with the launch of its 2026 ship visit programme.
The ship visit programme will offer more than 1,000 agent spaces and runs alongside the expansion of the cruise lines UK Sales Team.
Seven ship visits will take place between May and October 2026 across Southampton, Belfast, Greenock and Invergordon on board MSC Virtuosa and MSC Preziosa.
Previously from Hays travel, Phoebe Thompson has joined as National Account Manager, along with Daniel Short being promoted to Regional & Strategic Account Manager, where he will focus on driving growth and developing key trade partnerships.
Alyshia Bartlett, Head of UK Sales at MSC Cruises, said:
“This expansion of the team will strengthen the support we provide to our trade partners as we continue to grow our business in the UK. The trade has always been central to MSC Cruises’ success, and our focus is on being more visible, more connected, and continuing to build strong relationships that drive mutual growth.”
The expansion will increase visibility, strengthening trade engagement and supporting continued commercial momentum across the brand.
