Advantage Travel Partnership have launched a new proactive consumer social media campaign, #KeepCalmTravelOn, to encourage leisure and business travellers to continue travelling during this unprecedented time where COVID-19 is present.
The new consumer targeted Instagram account, named KeepTheWorldTravelling, will post advice and travel deals, images and videos, to demonstrate that the public can still travel to the majority of destinations by following FCO advice.
“We are asking our friends across the industry to join us in our new campaign by sharing with us their recent travel images or videos using the #KeepCalmTravelOn hashtag. Global Travel Group and Travel Gossip have committed to collaborate and we are also speaking to other industry colleagues. We hope to show through the sharing of positive and exciting imagery, alongside advice and amazing travel deals, that exploration of the world can still be enjoyed.” commented Julia Lo Bue-Said, CEO of Advantage Travel Partnership.
“COVID-19 presents a rare and difficult situation for the travel industry but we believe that through collaboration with members, suppliers, partners, travel industry professionals and media friends we can visually show there are still lots of ways to safely travel and enjoy many destinations throughout the world.”
Advantage will populate the KeepTheWorldTravelling Instagram account with inspiring and intriguing visual content accompanied with consumer messages from, late travel deals to agent’s top travel tips, as well as news from airlines, hotels, destinations and cities, plus FCO and ABTA travel advice.
The call to action to be involved in #KeepCalmTravelOn, will be spread far and wide from travel industry partners to consumers. Participants in the campaign are asked to share their social content on their own Instagram account featuring #KeepCalmTravelOn as well as tagging of the account handle KeepTheWorldTravelling.
The KeepTheWorldTravelling account forms part of Advantage’s ‘Count on Us’ strategy launched in December 2019, and together with the wider industry illustrates why leisure and business travellers can count on us all during an unpredicted time of uncertainty.