Just months after its creation, by the coming together of tourism marketing agencies: Black Diamond (UK), Interface Tourism (France, Spain, Italy, Netherlands), and GCE Global Communications Experts (Germany).
THR offers services in four main areas: destination management, destination marketing, digital tourism, and investment services.
Eulogio Bordas will continue to contribute actively to the company’s success as founding partner and shareholder. He will also continue to provide senior counsel to some of THR’s legacy clients.
Christopher Pomeroy, Executive Board Member of ITG and Executive President of both Interface Tourism Spain and THR, explains the importance of this strategic acquisition to ITG’s expansion plan:
“ We are investing heavily in technological innovation and the talent needed to apply creative thinking, data and insights to each area of tourism management and promotion from strategic planning to implementation. THR and ITG are both leaders in their fields and we share many clients for services.”
Eulogio Bordas adds “THR is an international reference in a global industry but until now, we have not been a multinational. We have worked for over 70 countries from one office in Barcelona. So, when the board of ITG shared their vision of a new concept of vertically integrated, pan-European group, the synergies were as clear as the advantages for our whole industry”.
Through the incorporation of THR into the ITG group of tourism industry experts, each of the ITG agencies can now offer an unprecedented scope of tourism marketing services in their respective markets.