Following the launch of International Tourism Group (ITG) this autumn, the pan-European company has announced the representation of several new clients spanning a number of diverse sectors, including destination, aviation and hospitality technology.
ITG will be working in collaboration with its EU travel trade and PR colleagues on behalf of Visit Hungary, Visit Valencia and Visit Costa Del Sol to expand destination awareness through strategic activities, partnerships and storytelling, positioning the destinations as must-visit, easy-to-reach holidays.
Further afield, the Chile Tourism Board, Saudi Tourism Authority and Pure Grenada will also benefit from cross-market in-house creative teams that will help the DMO’s to cut through the noise of a congested market with engaging campaigns as we emerge from the pandemic. ITG will communicate the country’s handling of covid-19 and new travel status, along with focusing on niche activities, such as outdoor adventure and nature, luxury, city and culture, as well as the wonderful gastronomy.
Welcoming its first technology client, ITG will assist the hospitality industry’s fastest-growing technology provider, Cloudbeds, to navigate the B2B PR and Communications landscape. Acting as the first representation in Spain, and the UK and Ireland since its launch in 2012, ITG will deliver an in-depth comms strategy highlighting their award-winning Hospitality Platform, future products and seamless operations providing greater efficiencies for small independent hotels.
In aviation, ITG will lead Latin American Airlines’ (LATAM) PR & Communications strategy as they look to rebuild their awareness in the UK and Spain through new and reinstated route launches, industry interviews and event representation, in addition to the promotion of their new Sustainability Plan with the view to being carbon neutral by 2050.
Guy Chambers (UK), ITG vice president said:
“We are thrilled to be able to launch our new company with such an exciting portfolio of clients, in new territories for some, in such a crucial time within the travel industry. Our ability to strategically be able to communicate key messages, campaigns and place the right media at the right time is well-placed to capitalise on European visitation and expand awareness to ensure our clients recovery hits the right target audience.”